SEO in Las Vegas, NV

You can gain credibility and relevance when an unbiased objective source writes about your company (i.e. journalist, 3rd party website, review)

Search engines love press releases more than blogs.  Because they appear on the major sites (Yahoo! News, Google News, etc), these releases earn brownie points in consideration to inbound links to your site.  Use keywords in your press release headlines when possible.

If possible, make an RSS of your press releases and find a distributor for this feed.  If a website finds your releases important enough to share, they will tie into your feed and distribute this content for free!

Testimonials are great for reassuring prospective customers of the quality of your product or service. Make sure you have permission from the customer before posting any testimonials. There’s no point in placing all of your testimonials on one long single page — who’s going to read it? It’s better to try the following:

1. Scatter the testimonials on various pages throughout your website
2. It’s better to keep the testimonials short, sweet, and to the point
3. You can rotate testimonials on your pages as part of your content updating strategy.
4. Break a long testimonial into several endorsements on different web pages throughout the site.

If you have any certified endorsements (BBB, TRUSTe, etc) then be sure to place their seal prominently on your site.

It helps to use an automated service that feeds your site such information such as the weather, date/time, news and/or stock tickers. Even rotating word-of-the-day, jokes or famous quotes will make your site seem fresh and updated daily.

You can place a script directly using a server-side include (SSI) or footer so it appears on each page. You can also use Real Simple Syndication (RSS) as well.

Here are a list of sample sources for automated content updates.

BUSINESS QUOTES

http://en.thinkexist.com/DailyQuotation/customize.asp

www.quotations.com/useourquotes.php

www.sitescripts.com/Remotely_Hosted_Website_Content/Quote_of_the_day_Script.html

DATE/TIME

http://javascript.internet.com/time-date

www.cgiscript.net/site_javascripts_date_time.htm

http://www.scriptsearch.internet.com/JavaScript/Scripts/Calendarsk

www.webreference.com/js/scripts/basic_date

STOCK TICKERS

www.phpmaniacs.com/scripts/view/3256.php

www.scripts.com/javascript-scripts/text-scrolling-scripts/stock-market-javascript-ticker

WEATHER

www.weather.com/services/oap.html?from=servicesindex

www.wunderground.com/about/faq/weather-sticker.asp